You Can't Afford to Ignore These SEO Factors
From Aemwiki
Gone are the days when search engine optimization was as easy as stuffing your content with your targeted keyword and getting it to the first page of the search engines. There are many more factors that you need to focus on to ensure that you're not only getting ranked for your primary keyword, but are also able to maintain that rank. Some of these SEO factors are given below ...
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Unique Content: It's easy to lift content from other websites and put it on your own, the original owner may not even come to know of the plagiarism. However, things are a little different when it comes to SEO because any duplicate content on your site will trigger the duplicate filters in the search engines, which will propel your site downwards. If your website isn't carrying unique content then the chances of it achieving high rankings are almost zero. Just the way the quality and the relevancy of content is important, even the uniqueness of it plays a major role. SEO is really based on a few simple principles, and the uniqueness of your content is one of the main ones you should be familiar with. Whether you're plagiarizing or getting duplicate content from sites that allow it, you're still going to be harming your site's chances of ranking well. Keeping your content original and high quality is the best thing you can do for your site.
Look forward to a long and successful future when you register domain names and go with the long-term option if available. This is just another way search engines have to try and separate fly-by-night spammers from serious contenders. Most spammers aren't interested in registering a site for one moment longer than necessary. Opting for a longer term or registration is how you really can get the attention of the search engines in a good way.
Page URLs are also very important in the eyes of the search engines so make sure that your pages have the keywords appearing in the title. If you're wanting your sites to get a little love from the search engines then you need to make sure that long-tail keywords are included in the permalink for each page of content on your site. It's just one more opportunity you have to show the search engines what your site is all about - in addition to your H1 tag and title of course. It's fairly widely known to include the keywords you're targeting in the domain name but very few people know to include it in the various page permalinks too.
These aren't difficult concepts to master but being consistent with them can make a world of difference in your search engine ranking. Once you get the ranking you're looking for you're going to have to work steadily and consistently to make sure your ranking stays on top.
